Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work electronically, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually. Examples of suitable formats for the evaluation are:
A podcast
DVD extras
A blog
A powerpoint
In all cases, candidates should be discouraged from seeing the evaluation as simply a written essay and the potential of the format chosen should be exploited through the use of images, audio, video and links to online resources. Marks should be supported by teacher comments and may be supported by other forms such as audio or videotaped presentations.
In the evaluation the following questions must be answered:
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In what ways does your media product use, develop or challenge forms and conventions of real media products?
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How does your media product represent particular social groups?
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What kind of media institution might distribute your media product and why?
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Who would be the audience for your media product?
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How did you attract/address your audience?
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What have you learnt about technologies from the process of constructing this product?
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Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Research and Planning may be presented in electronic format, but can take the form of a folder or scrapbook at AS Level only. Centres should ensure that blogs or other online evidence are easily accessible for moderators, preferably through a central hub or gateway with links to the work of each individual candidate properly signalled with candidate numbers.
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