Audience Research

You need to conduct first hand research about your media text. The most important aspects of audience research to bear in mind are:

1 Asking members of a sample audience about their experiences with similar products

2 Product testing on an audience sample, post-production

You could take a sample of say ten to fifteen people from the designated audience sample, however you need to remember that it is just a small sample and therefore not guaranteed to be fully representative.

Existing Products and practice
You need to show that you have investigated the market place, and/or competition. You should include an analysis of at least two existing products that are relevant for your chosen media.