Reader profiles are used by the media industry to promote their product to potential advertisers. They are also really useful to writers and contributers to assist them in targeting their features to ensure they are of interest to the target audience.
You can often download the information from these magazines that give you loads of info about the target audience but you have to look carefully for it. The info is usually found in the advertisement and/or marketing section and is sometimes labelled 'media pack'.
Observer
OK Magazine
NME
You will find a good example here of a mood board for a reader profile, it would be very useful for you to design your own.
Note how the magazine publishers refer to their products as 'brands' or as Wikipedia would say, "cultural accessories and personal philosophies'.
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